Study on the impact of digital transformation on competitive advantage of coal enterprises

Shen Yanyan; Zhang Meili; Wang Siqi

Abstract：In order to reveal the micro mechanism of enterprise digital transformation,this study takes coal enterprises as the research carrier,based on the dynamic capability theory,analyzes the mechanism ofthe effect of enterprise digital transformation on competitive advantage,and divides dynamic capability into three dimensions ofabsorptive capability,adaptive capability and innovative capability,and explores the mediating effect of dynamic capability.Combining the practical data of enterprise digital transformation,a combination of stepwise regression and three-level regression is applied to carry out an empirical study.The results show that:enterprise digital transformation has a significant role in promoting competitive advantage,and enterprise digital transformation is an important means to enhance competitive advantage;absorptive capability,adaptive capability and innovative capability play a differentiated partial mediating effect between enterprise digital transformation and competitive advantage,where the mediating effect ofinnovative capabilityis the largest as well as the mediating effect ofabsorptive capability and adaptive capability indecreasing order,and dynamic capability is a key factor to promote enterprises to further gain competitive advantage through enterprise digital transformation.The findings of the study provide certain implications for coal enterprises to grasp the importance of dynamic capability in the process of promoting enterprise digital transformation strategies,break through the dual constraints of resources and capabilities,achieve better transformation benefits and gain greater competitive advantage on the basis of maintaining the existing competitiveness.