A Review of Research on Campus Electronic Commerce of China
Abstract：The campus electronic commerce is the market segmentation of electronic commerce, and it will be more and more important to some universities in China, so a few of universities try to carry out it. The paper, while reviewing the present situation of research on campus electronic commerce, em- phatically comments on the following aspects： the superiority, bottleneck problems, the effect and the development tendency to provide reference for the further research and application in relevant fields.
Keywords：campus electronic commercesuperiorityproblemseffectdevelopment tendency
Publication Date：2012-01-01
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：4( 79-82 )