Consumption Preferences of Post-95s College Students in Southwest China Based on Structural Equation Model
SHU Xin
SUN Hongbing
Abstract：College students 'consumption problems reflect the real consumption preferences and consumption trend of the fu-ture of college students and they are of great significance to study the consumption economy and market demand. According to the characteristics of the college students'consumption and its influencing factors,this paper constructs structural equation model for in-fluencing the consumption of post-95s college students in southwest China. Four universities in Kunming were as a sample. The data collected by the questionnaire survey were used to analyze the consumption situation of post-95s college students in southwest Chi-na,and the AMOS software was used to carry on the empirical study for the factors influencing the consumption of college students in the southwest of China. The results show that social factors,family factors have more influences on survival consumption prefer-ence. School factors,family factors influences developmental consumption preference more. Social factors and individual factors have more influences on enjoyment consumption. On the basis of the results of the study,this article puts forward providing a healthy consumption environment for college students. Colleges and universities should strengthen the education of the college stu-dents'consumption concept and family should pay attention to the cultivation of the college students'"financial intelligence". Col-lege students themselves should also pay much attention to the suggestion about fostering their correct consumption value.
Keywords：consumer preferencesstructural equationsocial factorsschool factorsfamily factorstheir own factors
Publication Date：2017-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 1553-1559 )