Studies on quality evaluation system of Weihai coastal tourist beach based on AHP and Fishbein-Rosenberg Model
WANG Liyang
JI Zezhou
LI Yongqing
LIU Zongyu
SHI Hongyuan
YOU Zaijin
Abstract：Weihai has rich beach resources which are very suitable for the development of coastal tourism.Beach quality evaluation is an important basis for the further development of coastal beaches.Based on analytic hierarchy process(AHP)and Fishbein-Rosenberg model,in this study,we estab-lished a quality evaluation system suitable for Weihai tourist beaches by collecting the data of 14 Weihai tourist beaches.The system consisted of three categories,beach tourism social factors,beach dynamic characteristics and safety,and beach natural resource conditions,included 22 evaluation factors,and was divided into five levels.The quality evaluation results of 14 beaches in Weihai showed that a good average score of social factors of beach tourism,76.59,a excellent average score of beach dynamic characteristics and safety,83.94,and an average score of beach natural resource conditions,81.20,of 14 beaches,9 excellent,3 good and 2 qualified.The existing tourist beaches in Weihai have superior natural conditions and high safety.The existing problems are mainly social factors,such as low degree of supporting service facilities and less leisure and entertainment projects.According to the evaluation results,some suggestions on the development of tourist beaches in Weihai were put forward.
Keywords：beach qualityevaluation systemAHPFishbein-Rosenberg ModelWeihai
Publication Date：2024-12-28
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：8( 148-155 )