Research on the Role and Effectiveness of Short Video Platforms in the Dissemination of Earthquake Disaster Information
QUAN Qian
Abstract：This paper explores the audience cognitive efficiency and behavioral response patterns of short video platforms in the dissemination of earthquake disaster information,and provides a basis for optimizing the emergency communication strategy.This paper constructed a research model based on social cognition theory and uses and satisfaction theory,empirically analyzed the data of 380 residents in earthquake-prone areas by questionnaire survey method,and verified the hypotheses by correlation analysis,ANOVA and regression analysis.The results show that the frequency of using short videos significantly improves the audience's understanding speed and key point memory(cognitive efficiency)of disaster information;the content released by government agencies is more effective in triggering risk-avoidance behaviors than the content of ordinary users;the education level positively regulates the audience's willingness to actively verify information.Short video platforms have significant real-time communication advantages,but content authority and public media literacy need to be strengthened.
Keywords：Short videoEarthquake disasterInformation dissemination
Publication Date：2025-12-30
Online Publishing Date：2025-12-15(First online date of this platform, not the publication date of the document)
Pages：7( 162-168 )