Satisfaction Evaluation of Digital Finance Empowering Rural Revitalization Based on the IPA Model
SHI Yumei
YU Xiaomei
HUANG Ripeng
Abstract：To address the deficiency of existing research that predominantly focused on macro-mechanisms or single-scenario analyses and lacked a systematic evaluation from the perspective of rural residents'perceptions,a satisfaction evaluation index system encompassing three dimensions,namely,policy support,development factors,and regulatory intensity,was constructed based on a research sample of 648 rural residents in Chuzhou City,Anhui Province.The importance-performance analysis(IPA)model was employed to compare the perceived importance and actual satisfaction of each indicator.The results indicated that the values of importance for all indicators range from 3.98 to 4.11,while the satisfaction scores range from 3.84 to 3.97,showing that the perceived importance generally exceeds actual satisfaction,with the larger gap observed in the regulatory intensity dimension.These findings provided practical empirical evidence for improving rural digital financial services and strengthening financial support for rural revitalization in central agricultural regions.
Keywords：digital financerural revitalizationIPA modelsatisfactionChuzhou
Publication Date：2026-03-20
Online Publishing Date：2026-03-26(First online date of this platform, not the publication date of the document)
Pages：6( 124-128,142 )