Study on the ecological role of evaluation and ecological value of tourism enterprises
HE Ying
Abstract：To a large extent , the value of tourism enterprises is determined by their role in the ecological environment.According to the project development process , the ecological role position of tourism enterprises is established between the tourism enterpri -ses and financial institutions, agents, tourists, competitors, government, society and natural environment.In order to ensure the sustainable development of tourism enterprises , the AHP -fuzzy evaluation model is taken to evaluate the ecological value of tourism enterprises, and the dynamic database is presented for long -term comparative analysis.Finally, an empirical analysis demonstrates that the method is a scientific and practical tool.
Keywords：tourism enterpriseecological role positionecological value evaluationfuzzy evaluation
Publication Date：2013-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 78-82 )