Bundling Strategy and Selling Format for Complementary Products Based on Online Platform
WEI Jie
WANG Yuchao
TIAN Chen
Machine-generated Keywords:
Publication Date:2021-10-28
Online Publishing Date:2025-08-15(First online date of this platform, not the publication date of the document)
Pages:8( 47-54 )
Industrial Engineering Journal

Industrial Engineering Journal

ISTICPKU
ISSN:1007-7375
Year, Vol.(Issue):2021,24(5)