Give up the National Brand? —A Game Analysis between Supplier Encroachment and Store Brand Introduction
LIU Dun
SONG Huiling
NIE Jiajia
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Publication Date:2020-02-28
Online Publishing Date:2025-08-15(First online date of this platform, not the publication date of the document)
Pages:10( 35-43,58 )
Industrial Engineering Journal

Industrial Engineering Journal

PKUISTIC
ISSN:1007-7375
Year, Vol.(Issue):2020,23(1)