Relationship among the Revitalization of Time-honored Brand, the Asset Quality and the Asset Valuation——A Case Study of Kweichow Moutai

Home>Articles>Relationship among the Revitalization of Time-honored Brand, the Asset Quality and the Asset Valuation——A Case Study of Kweichow Moutai

YANG Jifu

Keywords：time-honored brandrevitalization of brandasset qualityasset valuation

Publication Date：2016-01-01

Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)

Pages：7( 108-114 )

PKUISTIC

ISSN：1007-7375

Year, Vol.(Issue)：2016,19(4)