Revenue-Sharing Contract of Agri-Food Supply Chain under Brand Promotion Subsidy
CHEN Jun
ZHANG Meng
CAO Qunhui
Abstract：As leading enterprises , by themselves , lack strength in agri-food brand promotion , a sequential game model among the government and the supply chain members is developed under the assumption that the government grants financial subsidy supporting brand promotion .Two parameters of optimal subsidy proportion and promotion effort are obtained; subsequently the revenue-sharing contract in two-level agri-food supply chain is studied .The conclusion shows that both supply chain performance and social welfare are improved under financial subsidy and that revenue-sharing contract based on promotion cost share , rather than merely revenue-sharing contract , can coordinate supply chain .
Keywords：supply chainbrand agricultural productsrevenue-sharing contractfinancial subsidy
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：6( 1-6 )