A Research on Jointed Pricing Decision of ELVs Recycling Products Based on Quality Differentiation and WTP Differentiation
CAI Keyuan
ZOU Ye
WANG Zengqiang
Abstract：In order to price the recycling products orderly and reasonably, the jointed pricing decision of new auto parts, remanufactured auto parts and reusable auto parts under uncertain demand from the per-spective of the solo manufacturer are focused on.Firstly, product demand function is set using utility theo-ry based on quality and willingness to pay( WTP) differentiation of above-mentioned new products, remanu-factured products and reusable products.Then a jointed pricing model of products is built based on product demand function, and the solutions of the model are analyzed numerically.The results show that the new and remanufactured product' s pricing and three products' productivity will decrease while the reusable product' s pricing and manufacturer' s profit will increase with the increase of quality of reusable products.
Keywords：quality differentiationwillingness to pay( WTP) differentiationjointed pricingend-of-life vehicles ( ELVs)
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 38-44 )