A Research of Supply Chain Coordination Strategy Based on Revenue-Sharing Contract under Risk-Aversion
Chen Wei-hua
Li Kai
Yuan Hong-tao
Abstract：The pricing coordination model of the two-stage supply chain with a risk-aversion retailer and a risk-neutral supplier under revenue-sharing contract by using conditional value-at-risk is studied.The optical price-dependent demand and stocking factor of a retailer and the optical wholesale price of a supplier are derived .The decentralized supply chain and members'operation performances are discussed under risk-aversion and demand price elasticity and revenue-sharing coefficients.At last, a numerical calculation is conducted .The results show that with the increase of degree of retailers'risk-aversion, retailers'operation performances and suppliers'operation performances show a trend of declining .But the revenue-sharing contract can effectively reduce the supply chain system and members'performance losses. When revenue-sharing coefficient is unchanged, with the increase of demand price elasticity coefficient , the operation performances of retailers and suppliers will reduce .But cost ratio coefficient does not have impact on both suppliers'and retailers'performances.
Keywords：the revenue-sharing contractconditional value-at-riskdemand price elastically coefficientstocking factorcost ratio coefficient
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 74-80 )