An Analysis of Pricing Policy and Demand Information Sharing Values with Risk Preference
Chen Qin
Qi Ming
Abstract：In order to analyze the impact of the retailer's risk preference on pricing policy and information sharing value , the retailer's decision objective function is characterized by using expected profit and conditional value-at-risk( CvaR) as a weighted average of objective criteria and the optimal pricing policies and the demand information sharing values with the retailer's different risk preference are studied.The results show that the wholesale price does not matter λwhen there is no information sharing.The optimal wholesale price , the optimal retail price and retailer's information sharing value will increase when the market uncertainty information shows demand will increase , and the supplier's and supply chain's information sharing value will decrease with the increasing of λ.And when the market uncertainty information shows demand will decrease , the optimal wholesale price , the optimal retail price and retailer's information sharing value will decrease with the increasing of λ, but the supplier's and supply chain's information sharing value will increase .
Keywords：risk preferencepricing policydemand information sharing valuesexpected profit and conditional value at risk(CvaR)
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：10( 64-73 )