A Marketing Analysis of Electric Vehicles Based on Trilateral Game among Government, Enterprises and Consumers
Qin Zi-xing
Zhu Ge
Abstract：To improve the poor performance of electric vehicle market, a trilateral game model involving government, enterprises and consumers is established based on dynamic game with perfect information. Analyses on the equilibrium solution indicate that better performance in electric vehicle marketing can be achieved by robust stratagem, which aims at reducing the hidden cost in electric vehicle producing and consuming phases.To enhance the market performance effectively, it is suggested to introduce a policy mix, which guarantees an incremental government support with higher quota of investment on infrastruc-tures, and to establish the penalty mechanism against petrol vehicle pollution as soon as possible.
Keywords：trilateral gameNash equilibriumelectric vehiclegovernment regulation
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：9( 1-8,42 )