Buyback Contract and Coordination in Supply Chain with Single Supplier and Multiple Loss-averse Retailers
Li Zhan-lei
Zhang Jing
Zhang Hong-tao
Abstract：In order to maximize the operation performance of supply chain , a research is conducted on a risk neutral supplier and multiple retailers based on prospect theory , and a buyback contract model consid-ering retailers'risk aversion ratio is discussed .It is found that there is a unique Nash equilibrium total or-der quantity to maximize the expected utility of multiple competing loss-averse retailers and that when the degree of risk aversion of retailers is higher or lower ,a unique of buyback price is proved to maximize the operation performance , and achieving the coordination of whole supply chain .
Keywords：loss-aversesupply chainbuyback contract
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 17-21 )