A Game Research of Retailers in Dual-channel Supply Chain Based on Improved Hotelling Model Considering Customers′Channel Preferences
Gu Ze-hao
Guo Zhi-fang
Wang Wen-li
Abstract：In order to analyze the decisions of independent retailers which are in different channels , an im-proved Hotelling model based on considering customers′channel psychological preferences is built .With cost difference in purchasing product in different channels and when different applicability of product in on -line channel , an analysis is made on different change trends between online retailer and offline retailer in Game equilibrium prices , market shares and profits .The result shows that , with the increase of the appli-cability of product in online channel , difference of Game equilibrium price and market share will decrease , and the profits of offline channel retailer will decrease too and meanwhile , the profits of online retailer will increase .When the applicability of product in online channel is fixed , product which has good applicabili-ty of product in online channel will be affected by the cost of purchasing product in different channels , and consequently , will bring different prices and market shares between online retailer and offline retailer .
Keywords：dual-channel supply chainHotelling modelchannel preferencechannel applicability
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 77-83 )