A Study of the Order and Information Free-riding Behavior of Dual-channel Supply Chain Based on CVaR Criterion
Xu Bing
Liu Lu
Abstract：A study is conducted on the information free-riding behavior of the direct-sale channel on inter-net controlled by one manufacturer to the traditional retail channel controlled by one retailer in one dual-channel supply chain ( DCSC ) .Assuming that the demand is random and dependent on retailer′s informa-tion service level , the centralized and decentralized decision models of DCSC are set up when both manu -facturer and retailer are risk-averse by using the CVaR criterion and the equilibrium analysis method .One buy-back plus information service subsidy contract is put forward to coordinate this DCSC by using the con -tract theory .The numerical simulation demonstrates the reasonability of the proposed models and feasibility of the coordinative contracts .It shows that the introduction of direct-channel is a double-edged sword for DCSC , which can attract the potential demand , but the large-scale demand transfer from the retail channel to direct-sale channel should be avoided;the enhancement of information free-riding behavior of direct-sale channel benefits all agents of DCSC; the more risk-averse decision-makers are , the less order quantities are, which lowers the profits of manufacturer , retailer and the whole supply chain;the decisions of DCSC with risk-averse decision-makers are identical to those with risk-neutral members when the risk-averse fac-tor equals to one .
Keywords：dual-channel supply chaininformation free-riding behaviorconditional value-at-risk ( CVaR) criteriondecision modelbuy-back plus information service subsidy contract
Publication Date：2014-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：9( 99-107 )