Customer′s Kansei On-Line Cognition Model in Product Shape Design
Han Yudong
Liu Wei
Abstract：An on-line recognition model of Kansei preference in product shape design , which can obtain unstructured information of customer in structured form ,is put forward.Firstly, semantic differential and multidimensional scaling are used to complete mapping from customer′s Kansei space to space of Kansei designing .Secondly , an orthogonal design is used to reduce times of experiment .Thirdly , a shifting mode used to generate choice-set of orthogonal design .Finally, a discrete choice model is used to analyze data , which can obtain relationship between Kansei and designing elements .The example of car shape elements is taken to illustrate the model , of which exterior is comprehensible and reasonable , and interior is scientif-ic and religious .
Keywords：product shapekansei engineeringon-linechoice-based conjoint analysis
Publication Date：2014-09-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 46-52 )