Ordering Decision of Fresh Agricultural Product Supply Chain with Fairness Concern
Hong Mei-na
Sun Yu-ling
Shi Kui-ran
Abstract：With the behavior of the retailer's fairness concern , the optimal ordering decision of fresh agri-cultural product is studied in this paper .An order decision model of fresh agricultural product supply chain is developed by using both degree of fairness concern and reference dependent factor .Theoretical analysis and numerical examples show that the ordering quantity when the retailer considers fairness is lower than that when the retailer does not consider fairness .Also, when the retailer's fairness concern gets higher , the supplier's wholesale price would get lower in a decentralized supply chain .In addition, the wholesale price contract cannot coordinate a fresh agricultural product supply chain in this scenario . However , the retailer's quantity decreases as the fairness concern becomes higher and the profit of the retailer and suppli -er members also decrease .
Keywords：fresh agricultural productsupply chain managementfairness concernwholesale price con-tract
Publication Date：2014-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 99-105 )