Dynamic evolution and control of green agricultural product supply chain from the perspective of retailer overconfidence
ZOU Xiao
LIU Pengde
Abstract：The competitive bidding sales behavior of general agricultural products and green agricultural products under the overconfident behavior of retailers being considered,an agricultural product supply chain with joint decision-making of suppliers and retailers was constructed,and the complexity characteristics of the pricing system were analyzed by using chaotic dynamics.The results show that both an overly rapid price adjustment speed and market disturbances are not conducive to the stability of the supply chain system.At this time,the supply chain system will be in a chaotic state more quickly.However,the increase of the cross-influence coefficient is beneficial to the expansion of the stability domain of the system.For the agricultural product supply chain system,government intervention and the autonomous learning behavior of enterprises can effectively alleviate the chaotic state of the agricultural product supply chain system.Furthermore,retailers' confident preference for the market will also keep the agricultural product supply chain system stable.
Keywords：retailer overconfidencegreen agricultural supply chaindynamic evolutionchaos control
Publication Date：2025-07-30
Online Publishing Date：2025-08-25(First online date of this platform, not the publication date of the document)
Pages：8( 14-21 )