The image orientation and thinking of "Going-Out" strategy of Foshan wushu culture
FENG Juan
LIU Yong-feng
HUANG Dan
LV Hai
HUANG Wen-qing
Abstract：Through the research methods of literature, questionnaire survey, interview and case analysis, this paper probes into the image interpretation, image creation and self-development of the "Going-Out"image of Foshan Wushu culture. From the aspects of standardization, popularization, school martial arts, and rationalizing the relationship between the existence forms of martial arts technology, we explore the thinking of Foshan martial arts culture "Going-Out"image, and then put forward suggestions for the image positioning of Foshan martial arts culture"Going-Out". With a view to promoting the positive interaction between Foshan Wushu culture and social sports development. I would like to promote the revitalization of Foshan's cultural undertakings and martial arts industry, enhance the influence of Foshan's martial arts culture at home and abroad, shape the image of Foshan's martial arts "Going-Out"era, and promote the international dissemination of Foshan martial arts. It will provide reference opinions for relevant departments to strengthen cultural construction and brand building.
Keywords：FoshanWushu culturego outimage positioningthinking
Publication Date：2018-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 81-85 )