The development and prospects of“milk powder into the pharmacy”from the consumers view
ZHOU Na
LIU Fei-die
XIONG Yan-chun
GUO Juan
LIU Lian
LU Bi-yu
TAN Shu-yi
DU Zhuo
MENG Lan-zhen
HUANG You
Abstract：Analyse the“Milk Powder into Pharmacy”prospect and development problems from a consumer point of view. Using the field investigation to study the consumer buying habits, considerations of choosing milk powder formular and the convenience of ATM in pharmacy, results are analyzed by excel software. 96% of consumers who were investigated were purchasing milk powder from supermarket shopping malls, maternal and child stores and online shopping, Hong Kong and Macao and overseas purchasing agent. 78.5% of consumers put the source of milk powder as first consideration, even if the price is higher than the supermarket still half people are willing to buy from the pharmacy, and the ATM machine in the pharmacy is not accepted by most consumers. Consumption habits of consumer is very difficult to change in a short period of time, relative regulatory monitoring authorities improve the requirements on the source of milk powder. Price is not the important factors influencing the development of“Milk Powder into Pharmacy”.
Keywords：milk powderpharmacyconsumerquestionnaire surveyprospects
Publication Date：2016-01-01
Pages：4( 74-77 )