Application of decision tree ID3 algorithm in classification of customer information
WU Jian-yuan
Abstract：In modern enterprises, how to retain ecustomers is important research direction of the enterprise customer management.This paper uses the decision tree ID3 algorithm to analyze characteristics of customer attributes, realize the classification of customer information, find out the characteristics of all kinds of customers, and specifically improve the relationship with the customers, so as to avoid the customer loss, and improve the market share.
Keywords：data miningdecision treeID3 algorithmclassification of customer
Publication Date：2014-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 65-68 )