The application of data-mining technology to the researchon the customer relationship management
Abstract：Taking the current situations of market competition into consideration, we expatiated the principle of data- mining technology before we focused on the FCM clustering algorithm and association rules which were used to mine the telecommunication customer relationship. Meanwhile, we also analyzed some specific experimental data of mobile customers in detail.
Keywords：data miningcustomer relationshipclustering algorithm
Publication Date：2011-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 62-65 )