The endogenous driving mechanism of pro-environmental behavior of camping tourists
XIE Changqing
BAO Huirong
CAI Zhixin
ZHANG Xinyuan
Abstract：While the camping economy is flourishing,it has also given rise to many uncivilized,greenish,and environmentally unfriendly behaviors.In order to promote the sustainable development and green consumption of camping,it is necessary to explore the internal driving mechanism of camping tourists'pro-environmental behavior.Based on the persuasion system theory and using SEM structural equation model,this paper explores the key factors affecting the willingness to sustainably use camping and the driving factors affecting the pro-environmental behavior of camping tourists.Research has found that primary social support,perceived entertainment,and perceived persuasiveness are important driving forces for promoting sustainable camping use intentions,which in turn have a positive impact on camping pro-environmental behavior.Among them,the mediating effect of perceived persuasiveness is significant.Promoting green consumption and sustainable development of camping economy can be approached from the following aspects:establishing camping communities,enriching camping activities,innovating camping tourism promotion methods,strengthening environmental protection publicity,and rewarding environmental behaviors.
Keywords：low carbon awarenesscamping tourismsustainable developmentpro-environmental behavior
Publication Date：2025-01-29
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：9( 43-51 )