A study on the digital transformation of China's publishing industry under the background of cultural digitalization
HUANG Hongzhen
LUO Dingkang
Abstract：Against the backdrop of the full implementation of the national cultural digitalization strategy,the digital transformation of the publishing industry has ushered in new development opportunities.The publishing industry urgently needs to solve development problems,such as,the optimal development and utilization of digital resources,insufficient productivity of high-quality digital publishing products,strong dependence on marketing and communication channels,and poor consumption experience of some digital publishing products under the guidance of the national strategy.Based on the principles and tasks of national cultural digitization,the publishing industry should actively promote the full integration of resource digitization into the national cultural network,empower content production with technology to facilitate deep integration,reshape platforms to break through path dependence,and innovate consumer experiences through online and offline linkage,promoting the full development of resources,production,communication,and consumption to achieve higher quality digital transformation and upgrading.
Keywords：national cultural digitalization strategypublishingdigital transformation
Publication Date：2024-03-30
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：8( 54-61 )