On Aesthetic Expression of Campus Festival Slogans---Taking Boy’s(Girl’s)Festival Banner as Example
HU Ping
WU Ping
MENG Jia-jun
Abstract：Campus festival slogan is not only a popular way to celebrate festivals, but also a new field of college students’ language application. It reflects the current situation of students’ language competence and aesthetic quality to some extent. Taking Boy’s (Girl’s) Festival banner as an example, this paper investigates the students’ language accomplishment, aesthetic quality and humanistic quality, and explores countermeasures to improve the language ability of aesthetic expression on the basis of field surveys and data collection.
Keywords：festival sloganlanguage applicationaesthetic expression
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 51-55 )