On the Implicit Expression of Power Ideology in Advertisement
OUYANG Shan
Abstract：Critical discourse analysis (CDA) takes power ideology as the focus among different discourse structures and social structures, and previous studies have emphasized its affection towards political publications. This article, however, attempts to state the implicit existence of power ideology. It examines the discursive construction of an advertisement, investigates the strategies of the advertising agency, and concludes that the power ideology is constantly embedded via various discursive strategies, which is regarded as“implicit expression”.
Keywords：power ideologydiscursive constructiondiscourse strategiescritical discourse analysis
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 68-71 )