Retrospect and Prospect on“Customer Participation”in Service Marketing
YANG Yang
Abstract：Over the past 40 years, the rapid development of service industry and the prevalence of marketing customer-oriented logic make customer participation increasingly become popular issue in marketing research. This literature review focuses on the following customer participation issues, namely, definitions of customer participation, stratification of main affecting factors for customer participation and controversial arguments on customer participation in service performance’s influence. However, current research still stands in the initial stage and needs to develop into multi-level study.
Keywords：customer participationservice marketingservice performance
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 58-62 )