Research on Consumer Behavior of Urban Residents to Pollution-Free Agricultural Products--Based on the Survey of Foshan in Guangdong
LUO Feng
YAO Hui-min
Abstract：Based on the survey to consumers in Foshan urban area, this paper analyzes the factors influencing on the consumption willingness and actual purchasing experience on pollution-free agricultural products using the binary logistic regression model. The results show that education, job, the average monthly income, premium level and logo awareness have significant effects on the purchasing willingness on pollution -free agricultural products. However, gender, residence, age, education, job, premium level and attention on quality have significant effects on the purchasing experience. The factors influencing purchasing willingness do not certainly affect purchasing experience. Improving circulation pattern, setting proper premium level, adding more supply station, constructing diversified sales promotion and strengthening cognition degree for residents and enhancing consumer confidence may stimulate consumers' desire for pollution-free agricultural products.
Keywords：pollution-free agricultural productspurchasing willingnesspurchasing experiencefactors
Publication Date：2014-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：8( 32-39 )