A Tentative Study of the Social Problems and Social Control in Weibo

DIAO Sheng-fu; HUANG Zhi-xian

Abstract：At the same time as weibo shares information publicly ,it also produces a series of social prob-lems such as the deluge of false information ,weibo violence ,opinion leaders negative effects ,weibo syn-drome ,weibo hype ,weibo crime ,one-sided pursuit of number of fans and endangering state security .In order to ensure the orderly running of weibo space and a health ecological system ,the moderate social control must be implemented effectively :to build technical ,legal and moral trinity system of control to ensure the weibo information regulation and the balance of the freedom of speech ;to timely release au-thoritative information to give full play to the positive role of opinion leaders and traditional media as well as to build good microblog public opinion atmosphere ;to establish long-term effective mechanism of government micro-blogging , snookering in weibo management and the implementation of humanized management ;to build system of personal information protection and gradually introduce weibo real-name system ;to improve the information literacy and prevent information worship so as to correctly handle the relationship between human and information .