Nominalization and Its Ideological Meanings in Drug Advertising Discourse
Abstract：This paper, based on the explorations of the meaning variables of nominalization, focuses on the analysis of the use of nominalization in drug advertising discourse to reveal how it realizes the hidden attitudinal meanings through the special choices of nominalization. It is indicated that, by implying the conception of solving problems with the advertised medicine, displaying the authority of medical science and presupposing the manipulative information, nominalization in drug advertising could convey the ad- vertisers＇ ideological meanings to the consumers.
Keywords：nominalizationdrug advertising discourseideological meanings
Publication Date：2012-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 48-52 )