Analysis on the Influencing Factors of Brand Loyalty of Regional Agricultural Products Under the Background of Live Broadcasting ——Taking the Brand of″Lishui Mountain Cultivation″as an Example

ZHOU Xue; ZHANG Yue-li; ZHANG Chu-Wei

doi:10.13651/j.cnki.fjnykj.2021.04.010

Home>Articles>Analysis on the Influencing Factors of Brand Loyalty of Regional Agricultural Products Under the Background of Live Broadcasting ——Taking the Brand of″Lishui Mountain Cultivation″as an Example

DOI: 10.13651/j.cnki.fjnykj.2021.04.010

Analysis on the Influencing Factors of Brand Loyalty of Regional Agricultural Products Under the Background of Live Broadcasting ——Taking the Brand of″Lishui Mountain Cultivation″as an Example

ZHOU Xue

ZHANG Yue-li

ZHANG Chu-Wei

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Publication Date：2021-04-28

Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)

Pages：8( 58-65 )

Fujian Agricultural Science and Technology

ISSN：0253-2301

Year, Vol.(Issue)：2021,52(4)