Multi-group analysis of residents' travel intentions under new energy vehicle policy

WANG Jianjun; LIU Qian; LU Xiaojuan; CHENG Sichen

doi:10.11860/j.issn.1673-0291.20230135

Abstract：To investigate the variances in the impact of the new energy vehicle policy on resi-dents' travel intentions across different demographic groups, a multi-group model of resident travel intentions under the new energy vehicle policy is proposed. Based on the theory of planned behavior, this study integrates residents' attitudes, responsiveness, and low-carbon concepts towards the new energy vehicle policy to construct a model of residents' travel inten-tions. The model is examined and refined, and subsequently segmented into multiple groups for multi-group analysis. This analysis aims to explore the differing mechanisms by which the new energy vehicle policy influences various travel mode preference groups. Results indicate that reveal significant disparities in the effects of residents' attitudes, responsiveness, and low-carbon concepts on travel attitudes, subjective norms, perceived behavioral control, and behavioral intentions across different travel preference groups. Findings indicate that residents with more positive attitudes towards the policy and stronger low-carbon concepts exhibit greater intentions to choose new energy vehicles or public transportation for travel. Moreover, residents with more proactive responses to the policy demonstrate stronger intentions to choose new energy vehicles for travel. Enhancing residents' attitudes and responses to the new energy vehicle policy can foster increased usage of new energy vehicles for travel, while elevat-ing residents' low-carbon concepts can heighten intentions to utilize public transportation or new energy vehicles for travel. This study offers valuable insights for adjusting residents' travel intentions through transportation policy interventions and informing the formulation of transportation policies.