Pricing of urban food cold chain joint distribution based on non-cooperative game
TAO Wenzhao
WEI Zhenlin
LI Baowen
Abstract：In recent years,city consumer demand for fresh and frozen food is soaring,which also put forward high demands on the efficiency and quality of distribution.However,the distribution costs of current cold chain logistics are too high,largely limiting the development of fresh food e-commerce market.Based on the development analysis and bottleneck analysis of the cold chain lo-gistics,this paper puts forward the joint distribution pattern of 2B/2Cbusiness for city food cold chain.A pricing game model between the third party logistics enterprises and fresh food e-com-merce,is established.And through the pricing discount strategy,profits of both parties in the game could be improved.It will provide references for the third party logistics and fresh e-com-merce to develop B2Cdistribution business in cold chain.
Keywords：logistics engineeringjoint distributionpricing gamecold chain logisticsfresh elec-tricity suppliers
Publication Date：2017-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：6( 28-33 )