Regional Cultural Communication Strategies:A Case Study of Henan Satellite TV's"Chinese Festivals"Series Programs
TANG Ziye
Abstract：Focusing on Henan Satellite TV's"Chinese Festivals"series programs,this paper explores its regional cultural communication strategies.By analyzing the program's in-depth excavation of Henan's regional cultural elements,innovation in content and form,integrated application of new technologies,and brand marketing and promotion,it reveals the important role of the series in inheriting and promoting regional culture and driving the development of local cultural tourism.Local media can learn from its experience,tap into local cultural resources,and play the strongest voice of regional cultural communication in the new media era.
Keywords：Henan Satellite TV"Chinese Festivals"series programsregional culturecommunication strategies
Publication Date：2026-01-20
Online Publishing Date：2026-01-19(First online date of this platform, not the publication date of the document)
Pages：4( 92-95 )