Construction of a Digital Capability Evaluation System for Cross-border E-commerce Enterprises in Henan Province
CHENG Tianchi
FENG Shuhui
DING Wen'en
Abstract：Digital capability is crucial for cross-border E-commerce enterprises to acquire overseas customers and enhance brand awareness and influence.Cross-border E-commerce enterprises in Henan face numerous challenges in building digital capabilities.This study constructs a digital capability evaluation system using the Analytic Hierarchy Process(AHP)to help enterprises accurately identify weaknesses,allocate resources rationally,and promote the"going global"of Henan products from the quantity-oriented stage to the value-oriented stage.It provides scientific and regionally adaptable theoretical support for the digital transformation of cross-border E-commerce enterprises.
Keywords：cross-border E-commercedigital capabilityevaluation systemAHP
Publication Date：2025-09-30
Online Publishing Date：2025-09-29(First online date of this platform, not the publication date of the document)
Pages：7( 59-65 )