Research on the Transformation of Traditional Bookstores to New Type of Bookstores from the Perspective of"New Retail+Experiential Consumption"
LI Zhi
CHEN Ying
Abstract：With the development of the network economy,private entity bookstores are actively seeking transformation into new types of bookstores.The main business of these new bookstores is to provide cultural services and cultural products.Experiential consumption and new retail theories can help innovate the cultural consumption model of new bookstores,thereby enhancing their core competitiveness.This article analyzes and studies the marketing strategies and models of a new type of bookstore from the perspective of experiential marketing,aiming to provide some suggestions for the transformation,operation,and marketing management of traditional bookstores.
Keywords：new type of bookstoreexperiential marketingnew retailcultural consumptioncultural products
Publication Date：2024-09-20
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 55-59 )