Construction and Dissemination of Henan Regional Image Under Pseudo Environment in the Era of Integrated Media
LIU Fei
Abstract：The regional image of Henan in the pseudo environment has been controversial.With the rising of new form of the pseudo environment in the integrated media age,the construction and communication of Henan's regional image in the new era face new opportunities and challenges,and it is only natural to construct Henan's regional image in the new era through mass communication and public opinion guidance.This paper uses SWOT analysis method to sort out the regional image of Henan under the pseudo environment in the era of integrated media,explores how to make full use of the communication advantages of mass communication to construct the image of Henan in the new era and disseminate the voice of Henan in the new era,so as to enhance the comprehensive regional competitive advantage of Henan.
Keywords：integrated mediapseudo environmentHenan Provinceregional image
Publication Date：2024-05-20
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 78-82 )