The Osterwalder Business Model analysis of development of E-commerce in Traditional Retail Industry
JIA Lei
LI Jing
Abstract：Today's competition, not competition between products, but competition between business models. Firstly proposes SWOT model of Walmart E-commerce. Based on this, this article analysis these fundamental factors in Osterwalder's business model, such as value proposition, target Customer, distribution channel, custom?er relationship, core competency, partner network, cost structure and revenue model systematically. This is signif?icant useful for the development of E-commerce in Traditional retailers.
Keywords：Traditional Retail IndustryE-commerceBusiness ModelWalmart
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 44-48 )