The Competitive Strategy of Mobile Operating System Platform Which Based on Two-sided Market——Taking Android Operating System Platform as an Example
QU Ruijuan
Abstract：With the rapid development of mobile Internet, mobile phone operating system plays an increasingly im-portant role. As a bridge between the end user and mobile Internet, mobile phone operating system has been seen as the core of the mobile communications field. And the essence of the mobile operating system is the platform. Based on two-sided market theory, this paper analyzed the characteristics of the mobile operating system plat?form, and established the two-side market structure of the mobile operating system platform. Take Android which has been a great success as an example, we analyzed a series of strategic behavior of the Android platform.
Keywords：platformTwo-sided marketcompetitive strategymobile phone operating system
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：6( 68-72,101 )