Strategies and Proposals of Image Building for Chinese Tobacco Commercial Enterprises
SU Hua
Abstract：Image is precious intangible assets of enterprises, and is an important factor with which enterprises can obtain continuous competitive advantages. In the circumstance of continual queries and severe social environ?ment, it is a fundamental developing approach for tobacco commercial enterprises to make great efforts to create favorable corporate images. This article starts from the significance of image building of tobacco commercial en?terprises, combining the problems arising from that process, elaborates the principles that should be followed by tobacco commercial enterprises and puts forward corresponding countermeasures and suggestion, in order to bring certain improvement and promotion to image building of tobacco commercial enterprises.
Keywords：tobaccotobacco commercial enterprisescorporate imageimage building
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 47-49,58 )