Analysis of Problems and Countermeasures of Taobao Marketing in C2C Mode
LIANG Bing
Abstract：At first, this paper analyzes the Taobao marketing strategy of the purpose and significance, under?standing of the theoretical basis of marketing network, and e-commerce theory, theory of network marketing, net?work marketing management theory and SWOT strategy analysis. Secondly, the development of the development of the Taobao, and the SWOT analysis of Taobao was analyzed. Again, the paper puts forward the problem and Countermeasure of the marketing of Taobao.
Keywords：C2CTaobaomarketingcountermeasur
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 78-80 )