Construction of off-line Marketing Effect APLP Evaluation Model of Network Marketing
ZHANG Zhonglei
Abstract：As the rapid development of network marketing, monitoring the effect of network marketing is a mea?sure of the value of network marketing. Online sales business model of marketing effectiveness monitoring is rela?tively mature, however for many of the business models of non-direct online transactions, the research on the monitoring of marketing effect is not enough. By analyzing the process of consumer purchasing decision, this pa?per constructs the APLP model of marketing effect under the network marketing. And the detailed monitoring method of the model is further discussed.
Keywords：network marketingoff-linemarketing effectAPLP model
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 75-77 )