Collaborative Filtering Recommendation Algorithm Based on Improved RFM Model
WANG Zhao-yi
LEI Li-li
Abstract：In order to improve the quality and service efficiency of the collaborative filtering technology, this pa?per presents collaborative filtering algorithm to modify RFM mode. This algorithm introduces the profit into RFM model instead of the purchase price. A new RFP model, which is using RFP to perfect the similarity calculation, is created to fully reflect the influence of the user value on filtering results. Experiments show that the algorithm has a better advantage in the aspects of improving the coverage and accuracy of filtering results.
Keywords：collaborative filtering recommendationRFMelectronic commerceRFP
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 52-56 )