Research on Mobile Commerce Enterprise Business Model based on the Perspective of Value Stream
CAO Cheng-long
Abstract：Mobile commerce market competition will depend on the business model of competition between en?terprises. Its essence depended on the value competition. In this paper, based on dynamic change process of val?ue,the value stream model is constructed. Analyzes the model of linear straight-through type, collaborative-trans?mission type, inclusive-regression type three kinds of structure form. Based on value stream, the paper puts for?ward B to M, B&B to M and B to M&M to B three business model, to provide mobile business enterprise sustain?able development strategic choice.
Keywords：mobile commercebusiness modelvalue stream modelvalue
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 29-31,43 )