Discussing the Language Features and Translation Strategies of Commercial Advertising English
Abstract：With the continuous development of economic globalization and trade liberalization, the globalization of commercial advertising strategy has become increasingly evident, advertising English translation issues of concern. Advertising Translation must take into account the localization characteristics of goods to buy the object of customs, cultural background, language features, more importantly,' is well-known advertising English language features and translation strategies. From the three aspects of the lexical, syntactic, rhetorical interpretation of the linguistic features of advertising English, a brief description of Advertising English translation principles and an example of advertising English translation strategies.
Keywords：advertising Englishlanguage featurestranslation strategies
Publication Date：2012-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 105-107 )