Based on Customer Cost of Pricing Strategy of China B2C Online Shopping Mall
Abstract：With rapid development of the Internet technology,more and more people are using the Internet,and Internet has been an important part of our daily life.And more and more customers have been shopping on line because of its characteristics of speediness、convenience and unrestricted of space time.A lot of B2C（Business to Customer） online Shopping mall meets the consumer＇s demand.In order to deal with the fierce market competition,online Shopping mall must develop its own marketing strategy.
Keywords：B2C online shopping mallcustomer costpricing strategy
Publication Date：2011-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 36-39 )