Research on Profitable Adolescent Basketball Training Market of Beijing

doi:10.3969/j.issn.1673-2928.2011.04.023

Abstract：By the methods of literature,specialist consultation,questionnaire survey,and mathematical statis-tics,this article analyzed profitable adolescent basketball training market in the city of Beijing from now con-dition of expens and manage.The results showed that at present,though profitable adolescent basketball train-ing market in Beijing is still in the primary stage of development,great potentialities and broad prospects for development are hidden behind the training market.Most of the basketball trainees were students of elemen-tary school and junior high school,and boys accounted for the majority.The impact of school work on training time was responsible for this phenomenon.Most of basketball training institutions were invested by private en-terprises,venues with better conditions were provided by the training institutions most of which did not possess their own fields,then mainly rented functional basketball room;The training institutions were short of profes-sional personnel proficient in management as well as physical culture,so the whole quality of the managers was not excellent,resulting in simple marketing strategy.The training institutions had a group of young and well-educated coaches,but lower professional level,greater mobility and fewer working years were also their characteristics which were disadvantageous to the development of the training institutions.So make a suffestion for the result of study.